The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a publicrelations department can be seen as a reputation protector.
The business world of today is extremely competitive. Companies need to have an edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media. The public are the buyers of the product and the media are responsible for selling it.
|- Bookings||- Blog Distribution|
|- Brand Management & Positioning||- Community Relations|
|- Event Publicity||- Guerilla Marketing|
|- Media Buying||- Press Conferences|
|- Press Kit Packaging||- Press Release|
|- Relationship Building||- Strategic Partnerships|
|- Website Copy|
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